TOPIC: Survey to Find the Effectiveness of Advertising Methodologies Adopted By fine Gold and diamond jewelry

INTRODUCTION

                                       The Objective Of All Business Is To Make Profit And Merchandising Concern Can Do That By Increasing Its Sales At Remunerative Prices .This Is Possible As The Product Is Widely Published To Be The Final Costumers . In Such A Case Advertisement Is Very Useful To Every Firm. The Word Advertisement Has Its origin From a Latin Word ‘Adventure’. Which Means Turn To The Dictionary Meaning Of The Word Is To Announce Publicity Or Public Concerned To A Specific Thing Which Has Been Announced By The Advertiser Publicity In Order To Inform And Influence The With The Ideas Which Advertisement Carries.

                   Today The Word Advertising Is Very Common To All Of Use It Is The Business Of People By The People And For The People. Advertising Is An Integral Part Of Our Social And Economic System. As A Technique For Promoting Sales Has Been Doing Wonders In The Domain Of Distribution Because, It Influence The Course Of Consumption Effect The Process Of Production Enlarge Exchanges And Diversify Distributions.

                  Now We Have Looked Overall Integrated Marketing Communication Planning, Let’s Did More Deeply In To The Specific Marketing Communication Tools. A Advertising Involve Communicating the Company’s Or Brand Value Proposition by Using Paid Media to Inform Persuade, And Remind Customers. Advertisement is a costly affair, but very seldom serious attempts are made to judge how far it is effective, how many benefits the costs of advertisement yield, how the benefits, if any, are related to advertisement and so as. Till recently, the effectiveness of advertisement has been measured in relation to sales. This is what is known as quantitative way of measurement.

This measurement emphasizes whether an advertisement was acceptable to consumers and whether they digested it and remembered it. This is known as “stimulus response function”. There is no dispute about the fact that the most objective way of measuring an advertisement is through sales. Sales in turn are influenced by complexity of forces which fall into qualitative type of advertisements

Therefore, the measurement of quality is an indicator of the index of the quantitative type of measurements. The advertisement should first appeal, that is, it should stimulate the demand for a particular type of the product. Only then can some results be expected from it. The success of an advertisement can be analyzed only with the help of some survey data relating to consumer response and sales.

                 Now Jewelers Are Competing One Another To Introduce There Product And Service In Front Of Customers. So Advertising Play A Major Role To Introduce There Product And Services And It Attract A Large Number Of Customers.

                               

NEED 0F THE STUDY

Investigation into this subject matter be very necessary to both advertisers’ and consumers. This study will;

·       Inform producers, companies and marketing organizations& advertising agencies if it strategies are effective.

·       Help consumers understand effects 0f certain deceptive messages in adverts.

·       Help advertisers’ t0 identify advertising medium that gets attention 0f summers.

·       Inform Advertisers abut it level of impact 0n buying power 0f consumer.

                                      

OBJECTIVE OF THE STUDY

Study On effectiveness of advertisement

  Advertisement aims at developing a favorable consumer attitude towards product& moving consumer 

t0 point 0f purchase while sales promotion start functioning by providing a specific inducement.

·       report may help  management in taking decision help m tonged a clear idea of this strength weakness in advertising field

HYPOTHESES OF THE STUDY

 Advertising Play A Major Role To Introduce There Product And Services And It Attract A Large Number Of Customers.

STATEMENT OF THE PROBLEM

 Survey to Find the Effectiveness of Advertising Methodologies Adopted By fine Gold and diamond jewelry

                                     

SCOPE OF THE STUDY

·       Advertisement aims at developing a favorable consumer attitude towards  product& moving  consumer to point of purchase while sales promotion start functioning by providing a specific inducement.

·       report may help  management in taking decision help me to get a clear idea of this strength weakness in advertising field

LIMITATION OF THE STUDY

·       Most of the respondent are reluctant to give information

·       An in depth study was not possible due to time constrains.

·       study was purely confined to 50 sample may not be applicable to entire customers

                                           METHODOLOGY

Survey methodology is used. survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys

CONCLUSION

From this project  I can understood that advertising activities adopted by fine gold are effective.as audience we saw a lot of advertisement every day in television , magazines, newspapers etc.

                Fine gold pays a less expense on advertisement and  thereby they provide quality product to the public at a reasonable price.in this reason a wide range of customers are attract to the fine gold.

                Fine gold is one of the finest dealers of gold in Kerala. They have a good sale every year and they provide a good piece of service to them. This study has impartial result on its findings so that it can be conclude that brand awareness has great range of influence on buying decision on advertisement.

FINDINGS

·       The most people are likely to wear ornaments

                  (Gold, platinum, diamond)

·       The most of the people are known fine gold

·       Most of the public have noticed the advertisement of fine gold

·       TV is most effective media of advertisement

·       Customers got awareness about the brand via advertisement family, friends etc…

·       Majority of the sample are like the advertisement because of its theme

·       Aggregate of respondent opinion that they get all required information from the advertisement

·       Out of 50 sample most familiar advertisement media is TV

·       Most of the respondent opinion that advertisement is necessary in jewelers

·       Majority of the sample are highly satisfied with the current locality of fine gold

·       Major number of respondent have aware of the product offered by the fine gold

·       Most of them are very happy with product so, they replied that they definitely recommend the product.

SUGGESTIONS

·       A little more consideration should be given to the media like magazines and newspapers

·       The allocation of revenue on advertisement should be increased by 10% or more

·       The interval  in which advertisement given in magazines and newspapers may be increased

Fine gold units should be started at different party of Kerala

INTRODUCTION

                          Teaching practices is an important component towards becoming a teacher. It provides experiences to student teachers in the actual teachers in the actual teaching and learning environment. During teaching practices a student teacher is given the opportunity to try the art of teaching before actually getting into the real world of the teaching profession.Student teachers also know the  value of teaching practice and they perceive it as the important aspect of their preparation for the teaching profession.

ABOUT THE SCHOOL

                  As a part of B.Ed curriculum we were asked to do an internship program me schools for year 2018.we had done our internship programmer at GOVT.V .H.S.S THRIKAKKARA .GOVT G V H.S.S is one of the best school  area know for its amazing environment  and experienced facilities for students. This school is functional and managed by the government of kerala and  accredicited by kerala board of public examinations.The school is well equipped with playground computer lab library that provides students with simple opportunity to learn and grow.

VALUE EDUCATION

            Value education means inculcating in the children a sense of humanism a deep concern for the well being of other and the nation. During my teaching practices i give an opportunity to teach value education  2 class to students .I teach my first class on 14.08.2018 my topic was  “hard work”. The value education class was will help to increase ability of hard work of the students. Increase the confidence level of the students. At the time of teaching students are more cooperate with me.They are interested to hear the class.

Next class of value education is conducted on 19.08.2018 my topic was “submission conviction.”this class will help to increase the leadership quality of the students.At the time of teaching students was very cooperate with me.   

  

ACTION RESEARCH

Action research is either research initiated to solve an immediate problem or a reflective process of progressive problem solving led by individuals working with others in teams or as part of a community of practice to improve the way they address issues and solve problems. I conduct action research  on 04.09.2018. Normally  I saw that students have a fear towards the subject accountancy. They are unable to understand the basic concept of accountancy.The conclusion drawn on basis of interpretation of the outcomes of questionnaire presented in the class.The final step of action research demands critical and logical thinking in summerising the finding of the study and compares them with the action hypothesis formulated.

CASE STUDY

Case study is in depth study of child. It is usually used to study the various aspects of a learner to bring out desirable changes in him. I have done a case study in GVHSS THRIKAKKARA  .on 11.10.2018. The case which I selected was a student of XI commerce. Her name is ‘SHARANYA. She  is gloomy and disturbed. So I observed her  clearly and understood almost all details About his from school, friends, his teachers.The case was analyzed in connection with the objectives so that there discussed his academic performance, social relations and participation in extra  curricular activities each objectives are discussed birefily under considering proper facts of study.  

PROJECT ON PROBLEM OF LEARNING

I have done my practical with topic on “DYSCALCULIA” Normally  I saw that students have a fear towards the subject accountancy. They are unable to understand the basic concept of accountancy.  

PEDAGOGIC

50 LESSON PLANS

          As  a part of B.Ed curriculum, we were required to prepare fifty lesson plans during our teaching practices period on 13.08.2018-30.10.2018. With the support and guidance of mentor , we are taken classes according to lesson plans. The chapters are given by the mentor.my chapters are depreciation accounting ,bills of exchange in accountancy, functions of management in business studies. I used various teaching methods such as general discussion, Group discussion role play,and so on .Also used various kinds of learning aids such as charts,handout,pictures,videos,activity cards etc.The gaming activities boost the participation of the students.I completed my classes according to lesson plans within the time allotted. other three lesson plans are verified by our teacher Caroline Abraham.It was a great experience to me as trainee.

INNOVATIVE LESSON PLANS

The innovative lesson plan means lesson plan prepared using different innovative methods.We were need to prepare five innovative lesson plans as a part of B.Ed curriculum. I prepared five innovative lesson plan on 12.10.2018,16.10.2018,19.10.2018,23.10.2018,25.10.2018.

Such as concept mapping concept attainment model and 5 E model. The students are very excited while taking innovative lesson plans.Because it is different than normal teaching. I taken five innovative lesson plans at school. The class was supervised by our mentor ABIALASH sir. it was a different experience to me as a teacher trainee  

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COMMERCE CLUB

Commerce club or association may be started in school under the leadership of  the commerce teacher on 22.09.2018.The commerce teacher should take all possible steps to run the club effectively. I formed a commerce club under the supervision and guidance of abilash sir teacher in charge of commerce. It helped me how to organize  and coordinate various activities on I conducted several activities under the club such quiz program and create a career bulletin in our college . It helped me to increase my leadership quality . communication , organizing capacity  and so on. All the students of the club were very active and participated in all activities organized by the club. We provide  prizes to the winners after each competitions. 

SELF ASSESSMENT

Self assessment is a process of looking oneself in order to assess aspects that are important to one’s identify. As a part of B.Ed curriculum I have conduct self-assessment program for the students of the  class plus one . I have prepared a tool is to evaluate. The main purpose of self evaluation tool is to check the level of performance of student in a particular area. The task was given to them on the topic human resource management. The self assessment   helped me to evaluate my strengths and weakness from the point view of students. It was a great experience to me as a teacher trainee. 

                                            PEER ASSESSMENT

Peer assessment is an educational activity in which teachers trainee judge the performance of their peers and it can take different forms depending on the characteristics of its implementation                          As a  part of B.Ed curriculum ,I watched the class of fayas, suhail and shaji. both of them are well followed by the teaching manual. Content organization ,writing  of curricular objectives was excellent. all are presented very well

UNIT PLAN AND UNIT TEST

      As a part of b.ed curriculum we were asked to do an unit plan and unit test in the class during my teaching practice on 20.09.2018.  unit plan held a teacher in achieving anticipated objectives and also helps teacher in arranging topics according to interest of the learner. I selected the for unit test on 23.09.2018.  on the bases of unit plan I conduct a unit test that will help to understand the knowledge of the student . that will help to increase the confidence level of the students. I prepared questions with 25 marks. It was the great experience in my teaching practices.

DIAGNOSTIC TEST AND REMEDIAL MEASURES

       Diagnostic test is an important tool in education . Diagnostic tests measures students understanding of a subject area or skills.As a part of our B.Ed curriculum  iselected business services on 29.10.2018. I conduct an unit test having 15 marks with objective type questions. On the basis of the result of the students I realize that the portion of accountancy is not understand very well. I learned that portion one’s more with more better teaching strategy. After teaching that portion I conducted another test for backward students. That will increase the content knowledge of the students. 

ACHIEVEMENT TEST

               Achievement test is  a test used to measure the achievement of a students in a particular area. As a part of B.Ed  curriculum we were ask to prepare an achievement test. I selected the  depreciation and bill of exchange. I prepared the question paper having 30 marks. I conducted achievement test on 30.10.2018. I measures the achievement of student using various kinds of statistical tools  such as standard deviation,arithmetic mean ,mode, median. Through achievement test we measure how much achieved by student. Most of the student in class are participated in achievement test. It was a great experience to me as a teacher trainee.

SUPERVISION DIARY

  As part of our B.Ed  curriculum   our teacher observed all my classes.it will help to increase my content knowledge and understand my weak points. class observed by  abhilash sir  and 3 class  observed by miss carolin

PHYSICAL

                  As a part of our B.Ed curriculum  I have an opportunity to teach 3 yoga class and 2 health education class. That will help to increase the health awareness of the students. And all students are actively participated. Yoga class was very interesting and helpful  for the life. All students are very interested.

ARTS

       As a part of B.Ed curriculum  I have an opportunity to teach 2 arts class . I selected the topic chavittunadakam and margam kali . and I presented a video for teaching. That will help to the students to understand the theme. And also give an opportunity to judge two program in yothfestival .that was the first experience in my life.

CONCLUSION

As a part of our B.Ed curriculum we have an opportunity to teach students 3 months. That was the excellent experience in my teaching career. That will help increase the confidence level. and  acquire knowledge from others teachers . school internship was help to both teacher trainee and students to increase content knowledge.