TOPIC: Survey to Find the Effectiveness of Advertising Methodologies Adopted By fine Gold and diamond jewelry

INTRODUCTION

                                       The Objective Of All Business Is To Make Profit And Merchandising Concern Can Do That By Increasing Its Sales At Remunerative Prices .This Is Possible As The Product Is Widely Published To Be The Final Costumers . In Such A Case Advertisement Is Very Useful To Every Firm. The Word Advertisement Has Its origin From a Latin Word ‘Adventure’. Which Means Turn To The Dictionary Meaning Of The Word Is To Announce Publicity Or Public Concerned To A Specific Thing Which Has Been Announced By The Advertiser Publicity In Order To Inform And Influence The With The Ideas Which Advertisement Carries.

                   Today The Word Advertising Is Very Common To All Of Use It Is The Business Of People By The People And For The People. Advertising Is An Integral Part Of Our Social And Economic System. As A Technique For Promoting Sales Has Been Doing Wonders In The Domain Of Distribution Because, It Influence The Course Of Consumption Effect The Process Of Production Enlarge Exchanges And Diversify Distributions.

                  Now We Have Looked Overall Integrated Marketing Communication Planning, Let’s Did More Deeply In To The Specific Marketing Communication Tools. A Advertising Involve Communicating the Company’s Or Brand Value Proposition by Using Paid Media to Inform Persuade, And Remind Customers. Advertisement is a costly affair, but very seldom serious attempts are made to judge how far it is effective, how many benefits the costs of advertisement yield, how the benefits, if any, are related to advertisement and so as. Till recently, the effectiveness of advertisement has been measured in relation to sales. This is what is known as quantitative way of measurement.

This measurement emphasizes whether an advertisement was acceptable to consumers and whether they digested it and remembered it. This is known as “stimulus response function”. There is no dispute about the fact that the most objective way of measuring an advertisement is through sales. Sales in turn are influenced by complexity of forces which fall into qualitative type of advertisements

Therefore, the measurement of quality is an indicator of the index of the quantitative type of measurements. The advertisement should first appeal, that is, it should stimulate the demand for a particular type of the product. Only then can some results be expected from it. The success of an advertisement can be analyzed only with the help of some survey data relating to consumer response and sales.

                 Now Jewelers Are Competing One Another To Introduce There Product And Service In Front Of Customers. So Advertising Play A Major Role To Introduce There Product And Services And It Attract A Large Number Of Customers.

                               

NEED 0F THE STUDY

Investigation into this subject matter be very necessary to both advertisers’ and consumers. This study will;

·       Inform producers, companies and marketing organizations& advertising agencies if it strategies are effective.

·       Help consumers understand effects 0f certain deceptive messages in adverts.

·       Help advertisers’ t0 identify advertising medium that gets attention 0f summers.

·       Inform Advertisers abut it level of impact 0n buying power 0f consumer.

                                      

OBJECTIVE OF THE STUDY

Study On effectiveness of advertisement

  Advertisement aims at developing a favorable consumer attitude towards product& moving consumer 

t0 point 0f purchase while sales promotion start functioning by providing a specific inducement.

·       report may help  management in taking decision help m tonged a clear idea of this strength weakness in advertising field

HYPOTHESES OF THE STUDY

 Advertising Play A Major Role To Introduce There Product And Services And It Attract A Large Number Of Customers.

STATEMENT OF THE PROBLEM

 Survey to Find the Effectiveness of Advertising Methodologies Adopted By fine Gold and diamond jewelry

                                     

SCOPE OF THE STUDY

·       Advertisement aims at developing a favorable consumer attitude towards  product& moving  consumer to point of purchase while sales promotion start functioning by providing a specific inducement.

·       report may help  management in taking decision help me to get a clear idea of this strength weakness in advertising field

LIMITATION OF THE STUDY

·       Most of the respondent are reluctant to give information

·       An in depth study was not possible due to time constrains.

·       study was purely confined to 50 sample may not be applicable to entire customers

                                           METHODOLOGY

Survey methodology is used. survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys

CONCLUSION

From this project  I can understood that advertising activities adopted by fine gold are effective.as audience we saw a lot of advertisement every day in television , magazines, newspapers etc.

                Fine gold pays a less expense on advertisement and  thereby they provide quality product to the public at a reasonable price.in this reason a wide range of customers are attract to the fine gold.

                Fine gold is one of the finest dealers of gold in Kerala. They have a good sale every year and they provide a good piece of service to them. This study has impartial result on its findings so that it can be conclude that brand awareness has great range of influence on buying decision on advertisement.

FINDINGS

·       The most people are likely to wear ornaments

                  (Gold, platinum, diamond)

·       The most of the people are known fine gold

·       Most of the public have noticed the advertisement of fine gold

·       TV is most effective media of advertisement

·       Customers got awareness about the brand via advertisement family, friends etc…

·       Majority of the sample are like the advertisement because of its theme

·       Aggregate of respondent opinion that they get all required information from the advertisement

·       Out of 50 sample most familiar advertisement media is TV

·       Most of the respondent opinion that advertisement is necessary in jewelers

·       Majority of the sample are highly satisfied with the current locality of fine gold

·       Major number of respondent have aware of the product offered by the fine gold

·       Most of them are very happy with product so, they replied that they definitely recommend the product.

SUGGESTIONS

·       A little more consideration should be given to the media like magazines and newspapers

·       The allocation of revenue on advertisement should be increased by 10% or more

·       The interval  in which advertisement given in magazines and newspapers may be increased

Fine gold units should be started at different party of Kerala